In thinking about the impact ME+ID products can have on the wearer and on the reader, we thought wearing our shirts could be considered a type of social experiment. The shirt you wear will attract different reactions from a variety of people. If you wear a Vegan shirt, interested folks will comment. However if you wear a Chicago shirt, an entirely different group will be interested in talking to you. A bit of research led us to a blog by Melissa Hartwig, She is the co-creator of the original Whole30 program, the New York Times bestselling author of The Whole30 and It Starts With Food,  and has been featured by Dr. Oz, Good Morning America, the Wall Street Journal, Details, Shape, Outside, and SELF.


Melissa did a social experiment of her own according to her March 25, 2013, blog entitled, I Talk to Strangers. She made a conscious effort to ask people one question to engage them. She found that she and those she talked to really enjoyed these encounters. The idea for the Great Social Experiment started when her husband, Dallas Hartwig, began sharing his research into stress and socialization as part of his Functional Medicine studies. He found that social interaction has a powerful effect on our system, and provides a buffer against the physical and psychological consequences of stress and stress-related diseases. In layman’s terms, positive social interaction makes us less stressed, and keeps us healthier. That’s great news for our ME+iD mission: Connecting people face to face, making the world a friendlier place! Wear. Chat. connect. What’s your thing?